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Results

Straight from the dashboard.

The reporting screens, unedited. Two clients so far.

Client 01 — E-commerce · Shopify + Meta Ads

$227,700 in eight months, up 797% year on year.

The problem
A store that had been trading quietly for a year.
What we ran
Rebuilt the account structure, put the budget behind two proven angles.
Outcome
$227,700.39 in eight months, up 797%. Orders up 657%.
Shopify dashboard: total sales $227,700.39, up 797%; sessions 18K, up 125%; orders 4,418, up 657%; conversion rate 0.76%, up 46%. Period January 1 to August 4, 2026, compared with the same period in 2025.

Swipe to read →

$227K

↑ 797% YoY

The same store, measured against the same window a year earlier.

Jan 1 – Aug 4, 2026 vs. 2025 · Shopify · Meta Ads

SESSIONS

18K +125%

More qualified traffic, not just more traffic.

ORDERS

4,418 +657%

Order growth outpacing session growth — the funnel got sharper.

CONVERSION

0.76% +46%

Store changes compounding on top of the media buy.

REVENUE

$227.7K +797%

The number the other three exist to produce.

The trailing month, at steady state

$30,741.44 in the last 30 days, up 26%. Conversion up 85%.

Shopify dashboard: total sales $30,741.44, up 26%; sessions 2,221, up 32%; orders 794, up 19%; conversion rate 0.99%, up 85%. Period July 4 to August 4, 2026, compared with the preceding month.

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$30.7K

↑ 26% MoM

Roughly 26 orders a day.

Jul 4 – Aug 4, 2026 · Shopify · Meta Ads

The ad account underneath it

$0.14 a click, 4.37 back for every dollar in.

Meta Ads Manager row: CTR (all) 6.70%, link clicks 242, CPC (all) $0.14, purchase ROAS 4.37, attribution setting 1-day click, all conversions.

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Meta Ads Manager · 1-day click, all conversions
Client 02 — Apparel · Shopify + Meta Ads

$7,079 in the first 30 days from zero.

The problem
A clothing label, unproven store, no ad history.
What we ran
One platform, one campaign structure, four angles tested until two won.
Outcome
$7,079.26 in the first 30 days, up 626%.
Shopify dashboard showing total sales of $7,079.26, up 626%, between January 12 and February 10, 2025

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$7,079

↑ 626%

No pixel history, no audience, no prior spend.

Jan 12 – Feb 10, 2025 · Shopify · Meta Ads

The method

The same five moves, every time.

  • Tracking verified before a dollar moves
  • One platform at a time while budget is small
  • One variable per test
  • Budget follows winners weekly, not monthly
  • Winning ad hooks rebuilt as organic
More work

In progress.

Published once the client agrees and the numbers hold 30 days.

Business & services
Lead generation Case in progress Published once results hold past 30 days
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“No case study for every industry, and we won't pretend otherwise. What we have is a repeatable way of finding what works.”
— Stefan Hristodorescu, founder

Every number came from a client dashboard.

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